You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still important to check you’re not dead in the water before you even start. The audit can identify over 100+ issues, which can be overwhelming for beginners.
Ways to Increase Traffic to Your Website
Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking.
By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly. Responsive design, touch-friendly buttons, and properly scaled images all contribute to a better mobile experience, improving your rankings and user satisfaction. Page speed is a crucial ranking factor that directly affects user experience.
Regular audits allow businesses to stay competitive in search rankings, adapt to algorithm updates, and improve their digital presence. In the expansive realm of digital marketing, an SEO website audit emerges as a comprehensive examination that provides an in-depth analysis of a website’s visibility in search engines. SEOmator provides you with invaluable insights based on Google Search Console data, including detailed analysis of your most popular landing pages.
- It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
- Agencies offer a team of experts who manage all aspects of your SEO, from strategy and content creation to technical SEO and analytics.
- The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best.
- A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not.
Audit website content
This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own. While GSC provides insights into your site’s performance on Google, it lacks certain functionalities. Ultimately, every last element of search engine optimization is designed to give users the best possible experience on your website.
They save time by automating complex tasks like keyword research, backlink analysis, and technical audits, allowing you to focus on implementing data-driven strategies. Stay ahead of competitors with the right SEO tool and make sure your site ranks higher in search results. Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.
The Only 3 Content Management Systems You Need to Know
You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size. Once you have an XML sitemap, you can submit it to Google Search Console so it can be crawled. It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps. Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit. Admittedly, we’re big fans of a lot of good SEO audit checklists out there, including Annielytics Site Audit Checklist, Andy Drinkwater’s Checklist, and the audits available at SEOSLY. We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn.
For one client, I used user engagement metrics from Google Search Console and heatmaps to recover from a Google core update hit. While most people optimize content and backlinks, I dug deeper into how users interacted with the site after landing on it. We created a detailed guide that outlined the types of problems they fix, packed with SEO Anomaly helpful insights and practical tips.
If your website can be accessed with or without the « www » prefix in the URL, it’s crucial to make a choice and stick with it. Otherwise, both can be indexed by search engines, cause duplicate content issues, and undermine your website rankings. The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results.
No Comments yet!